Albaraka Mall Market Study
November 20, 2009 /
Marketing /
Albaraka Mall,
Creative Advertising
The annual strategic marketing plan we developed for Al-Baraka Mall focused on:
- Ensuring the different floors of the mall are occupied so that the public who visit have greater opportunities for shopping, and amusement.
- Converting the mall into a center of attention, integrating commercial and entertainment activities by benchmarking the developments in the everyday life of the city.
- Develop a sustainable corporate image in the minds of the public and strong presence in consumer behavior.
The mall’s main problem is its low number of visitors. This is due to the fact that it needs to be "fuller" of outlets, and the other is the perception of Al Baraka as a mall for the higher social stratum which needs to be changed. These two problems confound one another; on the one hand the public is not going to a relatively vacant mall, on the other, tenants won't want to set up shop in a mall frequented by relatively few visitors.
The public need to be more aware of the mall, as there are still many people who are yet to know it exists; Of those who know about it don't really want to go again because they say there is nothing to do as there are few activities. Therefore it is very important to inject new life into the mall.
Ahlan Wa Sahlan Brochure
January 01, 1900 /
Publishing /
Ahlan Wa Sahlan Brochure,
Creative Advertising
The SADDA Studios is proud to be working with the Jordan Inbound Tour Operators Association on launching the Ahlan wa Sahlan brochure which is a useful kit for travelers in Jordan. Distributed to over 1,000,000 tourists, the Ahlan wa Sahlan brochure is an in depth cultural panorama including cultural tips about: Eating well, appropriate attire, getting around, invitations, medical emergencies, money in Jordan, Ramadan, safety, shopping, tipping, help and lots more.